ADVERTISING YOUR RENTALS EFFECTIVELY

Many landlords aren’t very creative when it comes to advertising rentals. When you have a vacancy, it doesn’t need to cost you much to find a new tenant. But if you want to fill that vacancy quickly, you should be using multiple advertising methods. For Rent signs. This is the first step you should take. This attracts people looking in your…

BACKYARDS BECOME THE LIFE OF THE PARTY FOLLOWING LANDSCAPING PROJECTS

It’s time to take the party outside, according to the Houzz Landscaping Survey,* which found that over half of homeowners spend more time entertaining outside following landscaping projects (51%). More than a quarter of homeowners also report that their usable outdoor area is significantly larger than their home (27%). So, transforming the yard into more living space makes it a…

HOW EFFECTIVE IS YOUR REAL ESTATE MARKETING PLAN?

Your real estate marketing plan is the single most important piece of your agency. Marketing is responsible for promoting your brand, your listings, your services, and your reputation. Without a solid marketing strategy in place, you’re making it easier for your competitors to gain an edge in the market. In 2018, it’s no longer a question as to whether you need marketing…

HOME BUYERS GROWING INCREASINGLY DESPERATE AS INVENTORY WHITTLES AWAY

A growing number of home shoppers are becoming so frustrated with today’s seller’s market that they’re making more aggressive moves in order to find a property that meets their requirements. In many cases, a rising number of buyers are rushing into make offers sight unseen. They’re also often bidding well above the asking price and in some cases even waving…

HOME LISTING DESCRIPTION KEYWORDS THAT CAN BOOST YOUR SALE PRICE

Although other factors including timing and location are important, analysis shows that simple keywords used in a listing description can also have a big impact on its final selling price. According to Zillow’s 2018 Home Features that Sell report, keywords such as “steam shower”, “professional appliances”, and “heated floors” can help bump up the selling price by up to 29 percent in…

WHAT BUYERS WANT FROM REAL ESTATE AGENTS MILLENNIALS, GEN X, AND BABY BOOMERS

In residential real estate, somethings change and somethings remain the same. The first week of April, Owners.com released its 2018 homebuyer study. The study reveals that buyers continue seeking easy-to-access data and agent support to make informed search and purchase decisions. New and important information shows that budget choices and how they work with their agent varies across demographics. The survey data…

REAL ESTATE INVESTMENT PLATFORM PEERSTREET LANDS $29.5M FUNDING

El Segundo-based PeerStreet, a platform for investing in real estate-backed loans, has just landed $29.5 million in a Series B funding round led by World Innovation Lab. The round also includes existing investors Andreessen Horowitz, Thomvest, Colchis Capital, Felicis Ventures, Solon Mack and Navitas Capital. The company said it will use the money for hiring and to add new types of real estate…

FAIR HOUSING ACT PRIMER FOR MULTIFAMILY OWNERS

Fifty years ago, on April 11, 1968, The Fair Housing Act (FHA) became law. At first, the FHA only prohibited housing discrimination based upon race, color, religion, and national origin. Later amendments expanded the protected categories to include sex, familial status, and disability. Familial status not only includes presence of children but also age and pregnancy. Although the FHA does not…

5 REASONS WHY CONDOS ARE STILL A SOUND INVESTMENT IN 2018

If you had the intention of buying some property, buying a condo as a first investment may be a good idea for a variety of reasons. Condos are usually less expensive than single family homes and usually come with amenities you otherwise wouldn’t be able to afford. Here are some of the main reasons why condos are still a good investment in…

SAN FRANCISCO HOME PRICES JUMP $100K IN JUST 3 MONTHS

Homeowners in San Francisco might well be rubbing their hands with glee with the news that property prices in the city have skyrocketed upwards once again. In the first three months of this year the median price for a San Francisco-based single-family home has increased by an astonishing $100,000. What that means is it’ll cost you a cool $1.6 million…